Backed by Data
Manage your data pipeline end-to-end across all devices, geographies, and marketing systems. Tailor content for all audiences with a scientific approach that is backed by enriched customer data.
Find out how the response rate of marketing campaigns
increased over 2X.
Apart from promoting sales with supply chain data identification, increase in leads with multi-channel integration, FirstHive has also contributed to the increase in ROI. The partnership has also rewarded the manufacturing brand within the industry having won two prestigious awards this year for the program deployed with FirstHive.
What can you do with FirstHive?
Customer Data Unification
Across tens of millions of identities you can create unique customer identities with a 360 degree customer profile using supervised learning of our AI solution. The patent-pending uniquification algorithm assimilates breadcrumbs of customer interaction data from disparate sources to build unique, named customer identities.
Integration across devices and marketing channels
FirstHive integrates marketing systems with just one-touch add-ons. It also provides APIs and SDKs that can be implemented to integrate complex systems for data ingestion. The multi-channel integration aids marketing automation and predicts the best time to send campaigns, best channel to communicate and best content based on user preference.
Auto-customer segmentation for Personalization
Advanced data science techniques handle large volumes of customer
data in real time to build unique customer Identities. The platform automates creation of cohorts and micro segments based on unsupervised learning, using the data enriched by the system. It also provisions for Look-alike AI modelling to find out the prospective customers for targeting.
Comply with Privacy & GDPR laws
FirstHive is private-by-design and complies with GDPR and other international laws. With amendments made to Section 326 of the USA PATRIOT Act and the introduction of the US privacy model, customer identities and first-hand customer data privacy also can be made a priority to the marketer.
Loyalty and Reward Programs
Create rules, criteria and triggers to execute campaigns and automate their jobs. Using the rules engine and campaign management module, create reward systems, loyalty campaigns, customized coupons and offers in Contest and Campaign Module available on the platform.
Artificial Intelligence and Machine Learning
We have our own IP which is implemented for AI solutions. We use Cognitive Speech, Vision and Language services for Voice, Image and Text analysis. We also have deployed face recognition for some of the customers that has enriched the existing data leading to better conversions.
Re-discover your Customer
Talk to a FirstHive expert today to unify your customer
data and strategize your marketing efforts.