CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP…
Fitting Round Pegs in Square Holes a.k.a. Using B2B Marketing Automation tools for your B2C requirements
Many marketers are still trying to achieve their B2C Marketing objectives by using tools or platforms intended for the B2B environment. Either this, or they end up discounting the benefits…
Why Enterprises Are Looking for Customer Data Platforms!
While CDPs have some commonality with adjacent technologies like Data Management Platforms (DMP), DMPs are traditionally narrower focussed and seldom handle first party data.
