BANKING, FINANCE, INSURANCE & CREDIT UNION

Add Value to Every Transaction

Align purchase behavior, product usage, and transaction across all channels and customer intents.

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40

Increase in conversions Y-o-Y

This insurance third-party administrator used FirstHive to drive its revenues by increasing conversions. They applied cross selling and up-selling once they achieved multi-channel data integration. This provided them a single view of customers, hence optimized marketing activity.

FirstHive enables marketers to create identity classes of customers, especially when it looks at anonymous customer interactions across multiple channels, and enables tracking and segmentation of such customers, which is not possible via traditional means.

How did this bank generate

110,000

unique leads in 18 months?

Using the single view of customers provided by FirsHive, the marketing managers were equipped to launch pre-configured multi-channel campaigns. These campaigns were tied to a referral program that yielded in increased unique leads and customers.

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What can you do with FirstHive?

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data and strategize your marketing efforts.